Tuesday, May 15, 2012

Never Lead with a Resume!

Most of us send a resume with an inquiry about a job, or a request to meet for an informational interview, or for other job-seeking and career-building purposes.
This is fine if you are under thirty as you are in the early career-building process, and people expect a resume because they know you are seeking a new job to enhance your professional profile, improve your income or expand your horizons.
If you are thirty-plus, however, you should lead with a bio.  Your bio is a one-page “story” of your career, written in a relaxed style in chronological order.  It includes some personal insights that should be memorable and unique (“I am a bee-keeper”). You also should include an informal or semi-formal black and white photo and your contact information..
Why send a bio instead of a resume?
Simple.  A resume communicates that “you need a job”.  If the recipient does not have or know of a job for you, they are not likely to be helpful or respond.  On the other hand, a bio communicates a very interesting and attractive story describing accomplishments and a pattern of growth.  The recipient should want to meet you on the basis of your bio, your story.  It also represents a more mature and thoughtful approach.
Work on your bio just as hard as you have worked on your resume.  Style it to suit the people you are contacting.  Copy ones you like on company websites.  Check it for typos and attach it to emails you send out in your job and career search.  Put it on LinkedIn and other appropriate sites. Remember, it is your story which I am sure is a good one.
Good luck!

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